Third world destiny: Recognising and seizing the opportunities offered by a changing South Africa - Nick Green & Reg Lascaris

Third World Destiny is a no-nonsense appraisal of current realities in South Africa, its viewpoint unhindered by racial or political prejudice or First World mindsets.

If South African entrepreneurs are to derive maximum benefit from a rapidly changing and growing market, their approach has to be informed and objective. Whatever benefit is sought—business success, product positioning, or the fulfillment of wants—they simply cannot allow outdated doctrine to cloud their perceptions.

Third World Destiny advocates an eminently workable and flexible marketing bands theory that allows for the crossover culture unfolding in our society. A young and vibrant population, the untapped potential of the informal sector, and the vast unsaturated urban market are the upside of the Third World situation.

Strategies aimed at maximizing business opportunities will help to attain a highly prosperous Third World destiny.