Revelling in the wild: Business lessons out of Africa - Reg Lascaris & Mike Lipkin

Two of the leading marketers in South Africa pool their knowledge and experience in this book to explore in succinct and lucid style a pivotal question for every South African business person: Which changes are needed in my thinking and management style to thrive in the future?

Reg Lascaris and Mike Lipkin examines in Revelling in the Wild how South Africa's corporate champions are unlearning the lessons of the past and seizing the enormous opportunities of tomorrow at the expense of their competitors who are still rooted in the mistakes of the past.

In writing this book, the authors have interviewed the CEO's and senior managers of South Africa's top companies as well as influential personalities from the political and academic field- Raymond Ackerman, Jon Qwelane, Meyer Kahn, Jane Raphaely, Pallo Jordan and Peter Wrighton, amongst others. They allow the reader to share their optimistic vision of a vibrant, thriving South Africa for those business people who are prepared to make every experience a learning experience.