Lovemarks: The future - Kevin Roberts

For great brands to survive, they must create Loyalty Beyond Reason in consumers. This is the only way they can differentiate themselves from the millions of going-nowhere 'blands'. The secret is the use of Mystery, Sensuality, and Intimacy. A passionate commitment to three powerful concepts creates Lovemarks - the future beyond brands.

Kevin Roberts passionately believes that Love is the way forward for business. In Lovemarks, a ground-breaking book of business philosophy, Roberts recounts the journey Products to Trademarks to Brands - and the need to take the next step up - to Lovemarks.

Roberts' lively, critical assessment of brands is engaging - and his argument is straightforward:  Brands have simply run out of juice.

The solution? The creation of products and experiences that have the power to create long-term, emotional connections with consumers.

The idea that consumers, not companies, own Lovemarks is fundamental. This book shows that it is not only business mavens, but those special individuals Roberts call "Inspirational Consumers" who can shape the future of commerce.