Content marketing: Think like a publisher - How to use content to market online and in social media - Rebecca Lieb

Deliver powerful, cost-effective digital content that sells!

Don't buy media - be the media! If you have a website, a blog, or even a Facebook or Twitter presence, you're already a publisher. Now, think like one: Build a digital content strategy that systematically engages prospects and transforms them into highly profitable customers. Content marketing offers all the step-by-step guidance and best practices you'll need.

Top content expert Rebecca Lieb guides you through everything from message planning and refinement to platform selection and metrics. You'll discover creative ways to use digital content to support marketing, branding, PR, SEO, customer and media relations, and more. Lieb shows exactly how to maximize "bang for buck" by repurposing content to serve multiple audiences. Today, customers want content, not advertising. Give them what they want - and reap the rewards!